This week a disturbing story appeared from the ABC “Charities reveal high marketing costs” :
the charities concerned have defended the practice, saying it happens worldwide and is just part of doing business [...] But 95 per cent of money raised through street marketing in its first year is not going to the charity.
Wow. Ninety-Five percent of your first year’s donations are going to the marketing company who signed you up on a regular donation plan. That sounds plain crazy to me. Who are we really donating to? Speaking personally I’d rather as much of my hard-won money as possible ends up in the hands of those who really need it!
» Read more: Who are you really donating to?
